Pump up the clean with Dawn® Platinum foaming dish soap! Featuring a breakthrough technology that turns liquid formula into powerful foam, Dawn Platinum Erasing Dish Foam can change the way you do your dishes. No need to add water—just apply one pump directly to a damp sponge and the dishes are done. Try it and see for yourself how one bottle of Dawn Platinum Erasing Dish Foam absorbs the grease of three (vs. non-ultra Joy®).• No need to fill the sink with water—apply one pump to a damp sponge and wash dishes until they’re done• One pump cleans a sink full of dishes (based on average load)• Fresh Rapids™ ScentSize: 10.1 Oz
Powers away 48-hour stuck-on food in seconds
Helps maintain hands' natural moisture (vs. Dawn Platinum Oxi)
This area allows consumers like you to express their own opinions and comments. Dawn.com does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.
I tried Dawn Direct Foam "lime surge" because I found a $2.00 coupon in the Sunday paper. I could not be happier with this purchase and I will definitely not go back to the regular dish soap. The foam dispenser is wonderfully easy to use, eliminates waste of product and, more importantly, water! It's very economical and with a fresh fragrance. It makes hand washing dishes a almost pleasant chore! I definitely could be the product spokesperson...Highly recommend - I'm glad someone finally came up with tis idea.
Yes, I Recommend This Product
I was doubtful in a new dishwashing soap, even through I use the regular dawn for dishes for many years. I absolutely love this product. It works amazingly fast and the shine it leaves is like no other. I use it on my ceramic cook top stove to get off grease and it is better than any product I have tried. In fact, I just wipe it dry after I use the rag or sponge.
Dawn Direct is fantastic for those dishes that don't get loaded into my dishwasher. Just a little squirt and it's truly amazing how it cuts the grease!